SEO Trends for the Year 2016

Search Engine Optimisation is a fast paced industry, and things tend to change every day. Since we have already crossed the first quarter of 2016, it is time to revisit the SEO and online marketing strategies that might help you make or break your business in the year 2016.   Mobile Optimisation Will Continue to Play a Crucial Role A case study by Bright Local found that 61% of Mobile users are likely to contact the local business. This shows the importance of having a mobile-optimised website. Recently, Google announced Updating the Smartphone user-agent of Googlebot . This shows the importance Google is going to give to mobile websites. If you are website is still not Mobile optimised, it’s time to pull up your socks and revisit your SEO strategy. You can test here if your website passes Google’s Mobile friendly Test.   Voiced Based Search Will Gain Much Deserved Importance Why to type when you can talk! This seems to be the new mantra for the young mobile users. As per Google’s Official Release More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Major Mobile makers including Apple and Google have already focused their efforts to improve their accuracy with the voice-based search feature with Apple’s Siri and Google Now. Since it is more convenient for the users to talk rather to type, it is important to have strong SEO strategy in place to optimise your website for the voice search-based results.   Shift from Keyword-Based Search to User Intent Search In the aftermath of Hummingbird and in...

Top 5 social media trends to watch out for in 2016

Social media and its application in online marketing has undergone a massive shift over the years. The popular social media mantra, “Content is King” remains the same, but the content and its creation is likely to change in the coming years. The impact of social media has exploded exponentially over the years, giving rise to new gateways for branding and business in general. Social media will increasingly act as the front door to all business ventures, reaching out to their target audience.Shift towards Visual Content Marketing 1. According to a report by Cisco Every second, nearly a million minutes of video content will cross the network by 2019 Videos will account for 80% of the internet traffic by 2019 Facebook reports that it generates 8 billion video views per day. Snapchat is not far behind, generating over 6 billion views, 3 times more the viewsit has in the last 6 months. Real time video marketing is a trend that had dominated the market last year. This trend is likely to continue in 2016 as well. Periscope and Meerkat are examples of this phenomenon. The ability to share something while it is happening has larger scope of communication. The ability to see the world from different perspectives will contribute in bringing the world closer. Snapchat and Instagram have brought in video features showing that they are buying into this trend.  Pinterest announced a visual search feature that allows users to click a picture and use that picture as search keyword. 2. Instant articles Some trends indicate that instant articles and blogs will become popular again as suggested by Facebook’s introduction...

How to market your mobile app?

‘Marketing’ with a capital M is the magic word for getting to be on the top mobile apps list? Having a digital mobile app marketing plan will boost your apps overall position to a new level. And at Mediacle, we have the best resources to make this possible. Before dwelling on what we can do, glance through the list of things which can make or break your mobile apps success: Pre Launch, Launch and Post Launch Marketing Generating interest in a mobile app which is not yet developed is what the pre launch digital marketing strategy is all about. SEO, Content Marketing, Online Advertising, Social Media are the different tools that is part of the pre launch marketing. You can indulge their curiosity about the mobile apps with an effective content that gives titbits about the apps functionality, whether it supports Android or iOS app development platform, design, look and feel, without divulging any concrete details. You can use the different social media platforms such as Facebook, Twitter etc. to create a buzz about the app. Info graphics, great graphics designs, video promotions with the right keywords and a catchy punch line is what grabs the user’s interest. The best way to get the post launch marketing kick started is through feedbacks. Word of mouth is not the only way potential users can hook onto your mobile apps. Submitting your mobile app to review sites is a good way for the users to check out your mobile app. Encourage the users who have downloaded your app to give their reviews. This is a feedback for the developers, and marketers...

Affiliate Marketing – It is a Win – Win Situation for All

According to a survey, 2.5 million E-mails are dropped per second. The average rate of opening Emails is 20%. The range fluctuates from anywhere between 15% – 50%, depending upon the content of the Emails. E-mails have become one of the most convenient and authentic way to reach out to a large number of audiences. You can customize, personalize and thus become more close to your prospects. You may even end up converting them to a loyal customer of your brand! Let’s explore some Email Marketing tips that can give you business from both affiliate marketing and business point of view. Affiliate Marketing is a full proof, low cost strategy to create a brand and earn out of it! But, innovation and development is something that you need to keep doing, in order to keep pace with the fast moving technology. One thing we often miss out is to have a pro-active approach! Getting in touch with the prospects and increase the base of the conversion. Email Marketing has added a new dimension. Here are some useful tips that you should comply with and you are inches away to hit the nail on the head! Right Template: There are lots of changes that our inbox has undergone over the years. So we need to choose a right kind of template which is not out-dated. Today, our world revolves in our mobile. So we have to make sure that all our templates are mobile optimized. Write what they want to hear: You really need to understand your users well. In order to make sure that the e-mails do not go...

Email Marketing The Money is in the List

According to a survey, 2.5 million E-mails are dropped per second. The average rate of opening Emails is 20%. The range fluctuates from anywhere between 15% – 50%, depending upon the content of the Emails. E-mails have become one of the most convenient and authentic way to reach out to a large number of audiences. You can customize, personalize and thus become more close to your prospects. You may even end up converting them to a loyal customer of your brand! Let’s explore some Email Marketing tips that can give you business from both affiliate marketing and business point of view. Affiliate Marketing is a full proof, low cost strategy to create a brand and earn out of it! But, innovation and development is something that you need to keep doing, in order to keep pace with the fast moving technology. One thing we often miss out is to have a pro-active approach! Getting in touch with the prospects and increase the base of the conversion. Email Marketing has added a new dimension. Here are some useful tips that you should comply with and you are inches away to hit the nail on the head! Right Template: There are lots of changes that our inbox has undergone over the years. So we need to choose a right kind of template which is not out-dated. Today, our world revolves in our mobile. So we have to make sure that all our templates are mobile optimized. Write what they want to hear: You really need to understand your users well. In order to make sure that the e-mails do not go...

Mobile App and User Experiences

Download a mobile app and the first thing you check out is its design. Is it good? Does the layout appear the same on all the mobile devices? Is the font, colour scheme pleasant and visible? The list goes on and on. Mobile App User Experience is in a broad sense a subjective matter. With perceptions varying, for every individual the user experience is one thing through which, most of the mobile companies can lose their market value. The mobile app user experience encompasses the user’s feeling and perception, from the time of download to its use to even its last uninstalled state. There are some common elements based on which a user will ditch your mobile app or use it. Here’s a brief highlight of what a typical user expects from his mobile experience of your apps. It could be for a regular feature phone, Android, iOS or Windows smartphones or the tablet. Functionality Stick to what your mobile app was meant to do. You need to design and develop functionalities/services, that are useful for them and is within the scope of your mobile applications. You will find them using your app more, if the supporting functionalities are more in tune with their needs. Smooth navigation If the user spends more time in searching for relevant information about your app; even before using it, then it’s back to the pavilion for the app. The smooth flow of information/content across the app is necessary; to make sure that the functionality of the mobile app is not lost. Usually the user expects the app to complete its action, with as...