Case Studies

Coinfalls Mobile Casino: Entering the real-money mobile gaming industry

Background

Mobile gambling industry, the fastest growing segment in gaming is predicted to be worth more than €19 billion of gross gaming revenue by 2018. Click Markets Limited was looking at capitalising on this growing opportunity. However, entering a market which is highly regulated requires heavy investment and long waits. Besides, developing and establishing a new brand in a market full of big sharks is a challenge in itself.

Solutions

Mediacle has helped a number of mobile casino brands to establish and grow their player base with our integrated development, branding, marketing and management services in the past. With our hands-on experience, we helped Click Markets to develop a new brand, Coin Falls. We helped Click Markets to select the best mobile casino platform, conceptualise, design and launch the brand. The whole process was short-circuited by using third party licenses, thereby minimising the costs and the involved risks.

Results

Coinfalls Mobile Casino saw the light of the day in less than 2 months. Our client got the very best platform at a very low cost. We did you stop at creating a brilliant product. We backed it up with robust marketing strategies and tracking mechanisms that enables multi-channel marketing for the brand. Today, Coin Falls is one of the fastest growing mobile casinos in the UK.

Winneroo Games: Reaching new customers through integrated affiliate marketing programme

Background

A leading and innovative mobile casino, Winneroo Games was growing steadily since its launch in 2012. It was looking at expanding its reach and acquire new customers with an affiliate programme that integrates with other digital marketing channels. However, launching and managing an affiliate programme involves high on-going costs and requires trusted, experienced affiliate managers. The challenge was to launch the programme that successfully engages high quality affiliates and earn their trust for a long term mutually beneficial relationship.

Solutions

Mediacle owns and operates successful and trusted affiliate networks such as Excel Affiliates and Galaxy Affiliates. With the help of our experienced team of affiliate managers, we helped Winneroo design a unique and mutually beneficial affiliate programme. We not only helped them put together a full-bodied strategy, we also help them fix the nuts and bolts. Their affiliate programme was automated with on-site tracking mechanism and tools for day-to-day monitoring.

  • Increment in Sales 80%
  • Website Traffic 60%
  • Conversion Rate 50%

Results

The affiliate programme for Winneroo Games was launched within 2 months on Excel Affiliates network. Within 3 months of the launch, the affiliate programme became the primary channel of acquisition for Winneroo Games. Satisfied with Mediacle’s work, the client has awarded the affiliate management of their next project, Winneroo Bingo related to our team of trusted account managers.

Chomp Casino: Effective Use of Social Media Channels as a customer retention tool

Background

Chomp Casino, a leading mobile casino brand powered by Nektan were looking to use social media channels effectively in order to engage and retain their customers and to build a loyal community of ‘fans’. However, management of social media channels requires a well-crafted strategy and investment in resources for day-to-day management leading to high costs.

Solutions

The root cause of low retentions lies in inability to communicate latest games and attractive deals to the players. The gaming portals have to depend on the players to come back and see the flashing news on their sites. Keeping this in mind, Mediacle helped Chomp Casino build their community of gaming enthusiasts on Facebook, Twitter, Youtube, Google+ and Pinterest. We devised their social media strategy along with its personality, in line with the brand philosophy. We also gave their brand a distinct tone and voice which differentiated them from their competitors and made an instant connect with its target audience.

  • Increment in Followers 85%
  • Increase in engagement levels 45%
  • Average increment of followers every month 35%

Results

The social media community has shown traction and is responding well to the efforts. The retention scores have gone up considerably and the followers on social media platform has risen significantly. The client is happy with the progress and wants to invest more effort behind building up this new channel. They have assigned the work of day-to-day social media management also to Mediacle’s experienced managers.

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