Motion Graphics

We specialise in use of CG for creating click-worthy videos.

A popular buzzword in the animation industry, motion graphics stands for a series of pictures or video shots, put together to create an illusion of motion. As layman, one sees motion graphics most commonly at the beginning of movies in the form of animated logos. It is a super tool to bring static images to life. Its application is so wide that we see it covering more industry verticals than any other creative service. It is commonly used in corporate presentations to bring graphs to life. It is artistically used in the entertainment sector to make movie trailers. And it is used by the marketing fraternity to explain complex demo ideas. Even journalists are beginning to use motion graphics to tell stories in a more hard-hitting and powerful way. What started as a monopoly of Hollywood movies has become main stream idea used by small corporate and even individuals. At Mediacle, we believe that content is king and visual tools like these help sell content effortlessly. They have inherent values of being clicked, liked and shared.

 

Why are motion graphics popular?

Mediacle has studied the motion graphics technology in great detail and has produced some of the best work in the industry. Whether it is corporate video or a Hollywood film, we have the ability to execute clean & professional computer generated imagery. We have a specialised division working in this field. Our scope of services includes:

Idea in a nutshell

Idea in a nutshell

Consumers are in such a hurry, expecting them to wait and read a long story or watch a detailed video is bit of a stretch. Motion graphics help squeeze in hours of content into a minutes or seconds. It uses static images coupled with complimenting sounds to create a continuous motion with visual appeal which is not second to any other form of communication.

Impactful Introductions

Impactful Introductions

One can jazz up a corporate presentation or a boring story by adding an animated beginning. Motion graphics can help act as an interesting teaser to the follow on content. It can also be used in towards the end to leave the audience on a high note.

Interesting Middle Path

Interesting Middle Path

Infographics is a smart way of condensing data of million words into a snapshot summary. But they lack the appeal of a video. Motion graphics are interesting tools to get best of both the worlds. They are easy create and guaranteed to catch eyeballs.

Why hire Mediacle?

Mediacle has studied the motion graphics technology in great detail and has produced some of the best work in the industry. Whether it is corporate video or a Hollywood film, we have the ability to execute clean & professional computer generated imagery. We have a specialised division working in this field. Our scope of services includes:

2D After Effects

2D After Effects

A lot of videos and presentations require touch up to glamorise static content. We have a team working exclusively on ‘Adobe After Effects’ to create layers of graphics and give 2D animations.

3D Animation

3D Animation

Autodesk Maya and 3dStudioMax are special software used by our experienced team of animators to create effects with multi-dimensional views. Usually used by movie makers, we offer this service to clients who want to create high impact visuals.

To see our creative show reel, drop us an enquiry or buzz us. We will be happy to take you through some of our motion graphics work, appreciated and applauded by the industry.

You can also check out some of our motion graphics and videos here

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