SEO Trends for the Year 2016

Search Engine Optimisation is a fast paced industry, and things tend to change every day. Since we have already crossed the first quarter of 2016, it is time to revisit the SEO and online marketing strategies that might help you make or break your business in the year 2016.   Mobile Optimisation Will Continue to Play a Crucial Role A case study by Bright Local found that 61% of Mobile users are likely to contact the local business. This shows the importance of having a mobile-optimised website. Recently, Google announced Updating the Smartphone user-agent of Googlebot . This shows the importance Google is going to give to mobile websites. If you are website is still not Mobile optimised, it’s time to pull up your socks and revisit your SEO strategy. You can test here if your website passes Google’s Mobile friendly Test.   Voiced Based Search Will Gain Much Deserved Importance Why to type when you can talk! This seems to be the new mantra for the young mobile users. As per Google’s Official Release More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Major Mobile makers including Apple and Google have already focused their efforts to improve their accuracy with the voice-based search feature with Apple’s Siri and Google Now. Since it is more convenient for the users to talk rather to type, it is important to have strong SEO strategy in place to optimise your website for the voice search-based results.   Shift from Keyword-Based Search to User Intent Search In the aftermath of Hummingbird and in...