Top 5 social media trends to watch out for in 2016

Social media and its application in online marketing has undergone a massive shift over the years. The popular social media mantra, “Content is King” remains the same, but the content and its creation is likely to change in the coming years. The impact of social media has exploded exponentially over the years, giving rise to new gateways for branding and business in general. Social media will increasingly act as the front door to all business ventures, reaching out to their target audience.Shift towards Visual Content Marketing 1. According to a report by Cisco Every second, nearly a million minutes of video content will cross the network by 2019 Videos will account for 80% of the internet traffic by 2019 Facebook reports that it generates 8 billion video views per day. Snapchat is not far behind, generating over 6 billion views, 3 times more the viewsit has in the last 6 months. Real time video marketing is a trend that had dominated the market last year. This trend is likely to continue in 2016 as well. Periscope and Meerkat are examples of this phenomenon. The ability to share something while it is happening has larger scope of communication. The ability to see the world from different perspectives will contribute in bringing the world closer. Snapchat and Instagram have brought in video features showing that they are buying into this trend.  Pinterest announced a visual search feature that allows users to click a picture and use that picture as search keyword. 2. Instant articles Some trends indicate that instant articles and blogs will become popular again as suggested by Facebook’s introduction...