Download a mobile app and the first thing you check out is its design. Is it good? Does the layout appear the same on all the mobile devices? Is the font, colour scheme pleasant and visible? The list goes on and on. Mobile App User Experience is in a broad sense a subjective matter. With perceptions varying, for every individual the user experience is one thing through which, most of the mobile companies can lose their market value. The mobile app user experience encompasses the user’s feeling and perception, from the time of download to its use to even its last uninstalled state.
There are some common elements based on which a user will ditch your mobile app or use it. Here’s a brief highlight of what a typical user expects from his mobile experience of your apps. It could be for a regular feature phone, Android, iOS or Windows smartphones or the tablet.
Stick to what your mobile app was meant to do. You need to design and develop functionalities/services, that are useful for them and is within the scope of your mobile applications. You will find them using your app more, if the supporting functionalities are more in tune with their needs.
If the user spends more time in searching for relevant information about your app; even before using it, then it’s back to the pavilion for the app. The smooth flow of information/content across the app is necessary; to make sure that the functionality of the mobile app is not lost.
Usually the user expects the app to complete its action, with as few taps as possible. More taps means more waiting time, more bandwidth consumed. Plus, you don’t want them to get lost when using your app. Helpful navigation cues with optimal use of buttons, help text will make their mobile app user experience that much better.
Content is King
Content is what is on your app. Brief and to the point, helpful text, videos or images are what they want. This is a relevant point, because of the short attention span of the mobile users. Forever on the move, allow them total control of the multimedia content.
They are more likely to stick to your app, if the content is mobile appropriate. Are your content’s images, videos optimized for the various screen sizes? The users expect a better user mobile experience when the content is crisp, clear and in high definition quality.
A visually pleasing design that supports the functionality, content and the information flow is what the mobile app user experience counts for. The mobile device orientation (whether its portrait or landscape) plays a big part here. The emphasis is on the branding, layout and the interactive features of the app.
A good design will allow the user to scan the content quickly, with minimal taps and gather the required information. There should be consistency in the design throughout the app, making the users comfortable when using it.
Provide User inputs and Feedbacks
Feedback of any kind is how you improve your mobile app. You want to know the mobile app user experience, then provide them with user input mechanisms. It’s more difficult to type on mobiles than on the desktops. Keep only the essential fields; allow auto fill options, spell checks, suggestions and other technologies, to keep them from typing for long.
Another thing that the mobile users definitely hate is the annoying pop ups. Keep those to a minimal. If it is genuinely required, it should be informative about what caused the pop up to appear. It can be a corrective action, or a notification.
A help guide, only adds to the mobile app user experience. It’s a quick fix solution to troubleshoot any of the problems encountered during your app usage. It’s also is your tour guide for the new users, on how to use the mobile app, with appropriate video clips and tutorials. With thousands of mobile apps released every day, it’s the user experience that finally counts. The free publicity generated by word of mouth, social media and marketing significantly adds to the user experience.