Search Engine Optimisation is a fast paced industry, and things tend to change every day. Since we have already crossed the first quarter of 2016, it is time to revisit the SEO and online marketing strategies that might help you make or break your business in the year 2016.
Mobile Optimisation Will Continue to Play a Crucial Role
A case study by Bright Local found that 61% of Mobile users are likely to contact the local business. This shows the importance of having a mobile-optimised website.
Recently, Google announced Updating the Smartphone user-agent of Googlebot . This shows the importance Google is going to give to mobile websites.
If you are website is still not Mobile optimised, it’s time to pull up your socks and revisit your SEO strategy. You can test here if your website passes Google’s Mobile friendly Test.
Voiced Based Search Will Gain Much Deserved Importance
Why to type when you can talk! This seems to be the new mantra for the young mobile users.
As per Google’s Official Release More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
Major Mobile makers including Apple and Google have already focused their efforts to improve their accuracy with the voice-based search feature with Apple’s Siri and Google Now.
Since it is more convenient for the users to talk rather to type, it is important to have strong SEO strategy in place to optimise your website for the voice search-based results.
Shift from Keyword-Based Search to User Intent Search
In the aftermath of Hummingbird and in the era of Voice-Based search, it makes more sense to shift focus in optimising the website based on the User-based Long tail searches rather than age-old keyword based searches. This has a better User Experience and also Better Conversion Rate. Overall, this will have a positive impact on your SEO efforts as Google will rank your website better.
Local SEO Will Be More Competitive
If you are not spending time focusing your SEO efforts optimising your/clients website for local searches, you are sure to leave the money on the table. Location based searches had gained more prominence in the year 2013 and will continue to grow 2016 as well.
As per Searchengineland.com, Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day. This is quite an astonishing number that should compel you to devote your time for optimising local SEO.
Video Based Content will Rule the Roost
Google-owned Youtube started to display video ads at the beginning of the actual video. They also appear in the youtube search results. Furthermore, In October Google rolled- out a subscription-based video serviced called as Youtube Red. This shows how Google is serious about Video Content. The time is now ripe to jump the bandwagon and start creating some great quality videos to attract more visitors to your website.
Length of the Article/Content
Gone are the days when you had your length of the article to 500 words. In early 2015 many website owners realised the importance of having a lengthier content that is at least 2000 words in length for ranking higher in Google.
As a caveat, having a lengthy article is not a guarantee in itself your website will rank higher in Google. There is no point in just focusing on the length of the article if you have sub-par quality content. You need to have an article which is highly informative, educative, and most importantly try to solve the user’s search intent. Also, the content does not necessarily mean a text-based article. Instead, you can focus on Infographics, Videos, and other mediums that your audience might be interested in.
Content and Social Marketing
It is high time that you start focusing on content marketing strategy rather than solely depending on SEO (especially, Google). Millions of websites have committed this mistake of focusing mostly on SEO alone and optimising their website based on the latest Google updates.
A smart marketing would shift gears and start focusing on users and start building content based on user’s requirement. For instance, if your end users spend time watching videos, it is better to focus your efforts creating great quality videos and upload them to video sharing websites like YouTube, Vimeo, and Daily Motion so as to build a fan base and drive traffic from there. This not only helps driving traffic from those websites but also acts as a social signal and will help your SEO efforts. You can experiment various other platforms including Audio/podcast sharing websites, Infographic websites etc.
About Bhanu Prakash
I work as a Digital Marketing Manager for Mediacle. A Self-confessed foodie and a fitness freak. If not working on Seo related work, you can most likely to find me at a local restaurant enjoying the local delicacies with my friends.