Search Engine Optimisation Myths and Facts

Search Engine Optimisation Myths Search engines have wired algorithms that keep changing and penalize my site for nothing. We at the Mediacle have heard more about this throughout our experience in optimizing our client’s sites. So we thought we could clear some doubts about the ongoing Search Engine Optimisation myths. Here you go: 1. Is SEO witchcraft or voodoo? If you really think that Search Engine Optimisation is witchcraft or voodoo, then either you are at the beginner level or a person who does not have enough knowledge about search engines. The first question that will come to your mind is ‘what is Search Engine Optimisation?’ Basically, it’s a technique to optimize your website, based on the search users you want to target. All search engines work on a math algorithm, which means it can be tested. One can easily know if his SEO strategy is working for him or not. If SEO was witchcraft we would have not replicated our results time to time for our clients. If you had a bad experience with your previous SEO expert agency, make sure this time you contact a reputed one. Maybe the information at the end of this blog will help you to choose your next 2. SEO is economical A professional SEO service does not come at cheap price, everyone knows that. You don’t want to hire an agency which simply throws down keywords in your content page, make some spam titles & create duplicate content to create massive amount of back links which will be later penalized by the search engines. This strategy might have worked few years...

The Chameleon Called ‘Facebook’

Facebook has been re-defining its looks every year, so it’s no more a shock unlike the initial days. It’s just that the marketers should keep themselves up to date with all latest tech updates, to survive in this e-social world! Let me brief some recent changes that we’ve noticed in ‘Facebook‘. 1. Pay to Play The Facebook has come up with ‘Edge Ranking’, which determines the post to be seen by your audience accordingly! In short, Facebook control’s your posts, whether it is to be seen by your page’s fans. Name it ‘Facebook’s edge ranking’ or call it ‘changing Algorithm’ whatsoever I want my products/ services to be known to mass and how do I do that? Should I pay and play around in Facebook or in this case any social media channels or (Put your eggs in different baskets) It is a big deal for a business to see the sudden decline in the ‘Reach’ numbers to almost 90%! Possibly one of the main reasons for Facebook to adopt this strategy could be, the businesses are posting more of sales-driven content as opposed to valuable content targeted to the audience. In a simple language, Facebook just tells that, hello boss- lets together make money, you pay me and I’ll promote you! So it’s about a simple win-win approach. 2. Facebook Page Insights looks better & more informative We’ve seen a new feature within Insights, which allows you to compare the performance over time. The new UI looks faster and cleaner, however, people feel like they are being drowned in data. Marketers can now be smarter in filtering the...

6 Ways to Avoid Mobile App Development Failure

You have a great concept for a mobile app development. It’s the next big thing for your company and you want it to succeed and bring in the money. Even if you are a complete novice in the app development field, with the basic plan in place, you can avoid the common pitfalls that plague the mobile app development. Research about your prospective mobile app users What’s your target audience? Is it the young audience or the more experienced and focused older people? What do you want your app to do? How will it help them? All these questions related to the mobile app development should be answered, before you even put the app into place. You should have a clear idea about the functionality of the app, its requirements, specification and the overall project details on hand, before building the app. It helps to conduct market surveys, collect user opinions, data and their habits, to understand what they want. Develop a road map for your mobile app development A clear roadmap is part of the mobile app development strategy. You can use the various Project Management tools available to make a complete plan for your app development. Every detail of the mobile app right from the concept, requirement, specification collection, design and development, testing and maintenance should be pre-planned to avoid any pitfalls. Time and cost management is an effective way to bring your mobile app development, more in tune with the budget allocated for it. Allow sufficient buffer time to overcome the usual project delays. Bring abroad the right people Mobile app development is not a walk...

Emerging Trends in the Mobile Affiliate Marketing

According to DG Global Mobile Survey 2014, 46% of the mobile users play games and 41.7% download and use the various apps. Mobile is preferred over the PC. Whether your day-to-day focus is business management, SEO, social media, advertising/marketing, Mobile Affiliate Marketing, sales, software development, or customer relationship management; the mobile device has progressively become the ideal tool for working and communication. Hence, one can have an idea of the evolution of the mobile marketing. Expert tips for publishers on Mobile affiliate Marketing: If you are a publisher, here are some points I would like to share, before you make a decision to work with any Mobile Affiliate Marketing Network. • Focusing on the performance oriented Mobile Affiliate Marketing aka affiliate marketing, it’s very essential to being offered a variety of features for monetizing the mobile traffic. Having a deep insight and attention to the detail, making money via mobile internet pages, having higher growth rates and some attractive click-through rates is very essential. • According to DG Global Mobile Survey 2014, 86% of global consumers use tablets and 72% prefer smart phones over the desktop. Hence, meeting the consumers is no longer an alternative rather a necessary action! Hence, it’s needed to come up with the smart monetizing strategy. It is also important for you to make sure, that you implement the mobile advertising material on mobile websites and apps are easy. • Once implemented, you should be offered an all-embracing statistics, filtering options, advertising material performance for your Mobile Affiliate Marketing process. • Both Publishers and Advertisers should re-think about the shift in the consumer behavior with...

SEO TIPs: Usage of Structured Data Rich Snippets

Rich snippet is a little text line which is used to put the content of the page is a structured manner. This helps the user to understand what the page is all about when it appears in the search results. From June 2014, Google announced the end of Authorship and Structured Data Rich Snippet has been introduced in September 2014. On the technical part, you need to markup your data using any one of these three formats: Microdata Microformats RDFA Google supports Structured Data Rich Snippets for content types such as Reviews, People, Products, Businesses and organizations, Recipes, Events and Music. According to Google “We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables.” For example, if you search the popular super hero ‘Superman’ in Google, you get similar SERP or search engine result page as shown in the image below. This allows the user to understand the data in a simple way, without reading the entire content of the webpage, like Superman was created by Jerry Siegel (writer). Guidelines for using Structured Data Rich Snippets: 1. Describe and summarize the main content of the page as a user would see it. 2. Make sure your information that is displayed is up-to-date. Google does not show snippets for time sensitive contents, which are no longer relevant. 3. Use original content. For snippets Google focuses on the data which is available on your...

Revenue Share Vs CPA

As a beginner in the iGaming Industry, an affiliate’s mind always comes across a question regarding the kind of commission deals he should opt to optimise his revenue. There are many opinions given on this regard. As an affiliate manager I get to converse with affiliates of different level of player bases. In this article I will try to discuss this topic and let you come to a conclusion. 1) Beginner Vs Seasoned Affiliate I have come across different affiliates who have just started their website are still trying to get some traffic. Their main concern is to get the revenues rolling in quickly. In this era of Google updates, one’s web site takes at least three months to come to the top pages. So the affiliate’s immediate attention goes to the CPA deals where he can get a certain amount for each depositor that he gets through his campaign. But when we talk about a seasoned affiliate who is working on casino promotions for a long time, his intensions are to get good revenue share deal. The main reason is that he knows that he has got a database of good players who make heavy deposits regularly. It results in higher net revenue and high revenue shares. 2) Short Term Income Vs Long Term Income There are affiliates who promote casinos as the medium of short term income source. They already have other sources of income and just want to make quick money through casino promotions. They tend to ask for a CPA commissions. But those who are serious with this business and make it as their main...